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Marie Kondo made us eliminate the whole lot. Now she’s promoting us crystals.

Marie Kondo made us get rid of everything. Now she’s selling us crystals.


On New 12 months’s Day 2019, the Netflix-viewing public awoke to the discharge of the documentary sequence Tidying Up With Marie Kondo, and the canon of New 12 months’s resolutions obtained a brand new addition: To shed nervousness, stay within the second, and be your finest self, all it is advisable do is eliminate most of your shit.

The present impressed a tide of tidiers following Kondo’s directions to rid themselves of any objects of their possession that didn’t “spark pleasure.” “Kondo-ing” entered the vernacular, and second-hand shops started overflowing with Kondo’d castaways. However now, a scandalous new improvement within the Kondo saga poses a query: Did the organizational guru simply persuade us to eliminate the whole lot in order that she may promote us new stuff?

That’s proper, simply in time for the vacation season, you may log into Konmari.com and peruse greater than 100 objects that Kondo says convey her pleasure and can maybe do the identical for you. Opposite to what all of us thought again after we had been throwing away aspirational outfits, hard-won treasures, and irreplaceable mementos, the purpose, apparently, was to not scale back, however to interchange. “My tidying methodology isn’t about eliminating issues — it’s about heightening your sensitivity to what brings you pleasure,” Kondo writes in a weblog publish introducing her new retailer.

However on the web site, heightening your sensitivity seems suspiciously like aligning your style with hers. Is your sensitivity heightened sufficient to take pleasure in a $75 leather-based field for storing enterprise playing cards or paper clips? How a few $175 compost bin to offer these rotting apple cores a luxurious vibe? “The purpose of tidying is to make room for significant objects,” the store homepage reads. Whereas some could discover that means in tuning forks and crystals, it’s tougher to think about “that means” is the first motive one would spend money on a $60 meals storage container.

Possibly it ought to come as no shock that Kondo has entered the retail recreation. The self-help e book creator graduated to empire-builder again in 2016 when she started providing $2,000 seminars to certify consultants in her methodology. She was already attempting to promote us her personal model of storage bins as of final yr. And “shopping for much less” has by no means been a tenet of the KonMari model. She doesn’t knock shopper tradition or discuss in regards to the environmental and local weather impacts of accumulating mountains of crap we don’t want after which sending all of it to a landfill. In gentle of her new enterprise, Kondo’s allergic avoidance to those topics makes a hell of much more sense.

Some have argued that utilizing Kondo’s methodology to purge extra stuff is important to clear the way in which for making extra intentional, sustainable purchases. A number of objects in Kondo’s store do trace at a zero-waste life-style, reminiscent of these $20 reusable cotton rounds. However these cotton pads are simply … cotton. As an alternative of shopping for them, why not take the t-shirt that doesn’t ship a shiver of pleasure down your backbone anymore, snip it up into little circles, and use these to swab some toner in your face? The environmentally pleasant alternative is at all times to make use of/put on/devour the issues you’ve right down to the final thread, or give them to another person who will. If solely Kondo had been promoting DIY reuse suggestions as a substitute of crumb brushes — that might be an actual recreation changer.

This story was initially revealed by Grist with the headline Marie Kondo made us eliminate the whole lot. Now she’s promoting us crystals. on Nov 20, 2019.